Key priorities for B2B marketing ops: Data analytics, tech integration, process optimization, performance measurement, sales alignment for success
Category: Measurement
The 5 Key Metrics Every B2B Marketer Must Measure for Success (And If You Don’t Get This, You’re in the Wrong Job!)
B2B Marketers, Stop the Fluff! Learn the 5 Metrics That Truly Matter for Measuring Success and Winning in Your Industry
The Bullshit of MQLs: A No-Nonsense Take on Marketing’s Misguided Metric
Blasting the MQL myth: it’s time to ditch this marketing bullshit and focus on what truly drives business results!
Beyond MQLs: Fresh Ways to Measure B2B Marketing Mojo
Ditch outdated MQLs and embrace the future with engagement scores, journey analytics, and revenue attribution to turbocharge your B2B marketing!
Crafting a Comprehensive Measurement and Metrics Strategy in Marketing
Unlock the power of data with a top-notch marketing measurement strategy. Learn to set goals, choose metrics, and optimize campaigns
5 Vital Metrics for CMOs to Demonstrate Marketing Impact to the CEO
Share Marketing ROI, CAC, CLV, Marketing-Attributed Revenue, and customer satisfaction metrics with the CEO to demonstrate marketing’s impact on growth and profitability.