Navigate recession challenges: Discover how B2B CEOs can leverage marketing and stellar service to retain customers and minimize churn.
Category: Planning
Smarketing Synergy: The B2B CEO’s Playbook for Sales and Marketing Unity
Discover how B2B CEOs are championing ‘Smarketing’ to forge a powerhouse from sales and marketing, driving unparalleled business growth.
Decoding the B2B Buyer Journey: A CEO’s Guide to Customer-Centric Strategy
Transform your approach: A CEO’s blueprint to mastering the B2B buyer journey, fostering relationships, and driving sustained business growth.
The CMO’s Almanac: Charting the Marketing Stars of 2024
Embark on 2024’s marketing odyssey with AI sidekicks, sustainability hearts, video epics, podcast whispers, and agile moves. Future-proof your brand now!
Crafting a Comprehensive Measurement and Metrics Strategy in Marketing
Unlock the power of data with a top-notch marketing measurement strategy. Learn to set goals, choose metrics, and optimize campaigns
Top 5 Considerations for CMOs When Creating a Marketing Budget in 2024
Creating a 2024 marketing budget demands focus on data, tech trends, personalization, sustainability, and agile marketing for adaptive success.
Navigating the Marketing Landscape: Top 5 Challenges for CMOs in 2024
2024 presents CMOs with a complex landscape. Data privacy and compliance are paramount as regulations tighten. Maintaining consumer trust and data security is challenging in an age of cyber threats.